The Impact: January 14th-21st 2012

Published on January 20th, 2012

Hey Guys, as we continue to speed through the month of January, (seriously where has the month gone???) the news and announcements continue to come at us fast and furiously. So let’s get right to it in this week’s installment of The Impact.

DC Comics Unveils New Logo, New Brand Identity

After last week’s Impact was published Bleeding Cool broke the news that DC Comics had just trademarked a new logo. On Thursday DC officially unveiled it to the world on their blog The Source.

“The new identity is reflective of the company’s mission to fully realize the value of a rich portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise. ”

DC said they chose the “peel effect”  to reflect the “duality of the iconic characters that are present within DC Entertainment’s portfolio.” How do I feel about the new logo…well it’s looks sleek and sexy cool and it will animate well before any DC Comic movie or animated project. But that said I think I will always be partial to DC Bullet Logo of my youth. If you want to read a great analysis of the new logo by a professional graphic designer check out this article HERE. So what do you guys think about it???


Garth Ennis and Aaron Campbell Know What The Shadow Knows

Coming this April from Dynamite Entertainment is a revival of the 1930’s pulp character the Shadow. The Boys writer Garth Ennis is penning the adventures of Lamont Cranston while Green Hornet: Year One Artist Aaron Campbell will be providing the pictures. While talking with CBR about the project Ennis described his love for the character,

He’s a great looking character — the coat, the hat, the scarf, the blazing eyes, the twin automatics. He’s smart and dangerous as hell. He’s an agent of Fate, always seeing the bigger picture, moving the pieces around the board. And his adventures are set in the 1930s, one of the most romantic and fascinating eras of all. We were bound to run into each other sooner or later.

To say I’m excited for this is quite the understatement, I’m  a huge pulp fan and to see a writer of Garth Ennis’ caliber tackle the character is just fantastic.

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Roger Langridge Writing Popeye for IDW

Courtesy of Newsarama. Another character making their return to comics this April is Popeye. Everyone’s favorite sailor man is being brought back by IDW and writer Roger Langridge. In the official press release Langridge was quoted as “Ever since I was a kid, the two cartoonists who have had the biggest influence on me have been Carl Barks and E.C. Segar, so getting a chance to write Popeye is quite a thrill,”

While Popeye was not at the top of my list of characters who needed to make a comeback, Langridge is an incredibly talented writer who I’m interested to see what he will do with a character like Popeye.

CW Orders Green Arrow Pilot Simply Called Arrow.

According to Deadline the CW has ordered a pilot for a series based on Green Arrow. Simply called Arrow the series was written by Andrew Kreisberg and Marc Guggenheim based on a story by Greg Berlanti and Marc Guggenheim. Acclaimed TV Director David Nutter is said to be on board to direct the pilot. The series will apparently have nothing to do with the Green Arrow that appeared in Smallville, which is a shame, I liked Justin Hartley as Oliver Queen.

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AMC Expands The Walking Dead Season 3 Order to 16 Episodes.

Courtesy of SuperHeroHype. As we all countdown to the return of The Walking Dead AMC announced at the Television Critics Association Press Tour that next season we will be getting 16 episodes as opposed to the typical 13 episode commitment. They also added it will most likely have a similar airing structure to this season where it will be broken up into two series. Woohoo!!! Count me in, I really feel that the show is finally finding it’s feet.  The Walking Dead returns for the second part of it’s second season February 12th.

BONE and Hack/Slash Hire Directors

Courtesy of SuperHeroHype. Two big independent comic adaptations hired directors this week. Marcus Nispel, director of Conan the Barbarian has signed on to direct the adaptation of the Tim Seeley comic Hack/Slash. P.J. Hogan, director of Confessions of a Shopaholic and Peter Pan (2003) will be directing the Warner Bros. adaptation of Jeff Smith’s Bone. Both directors could work very well with their respective material.

Marvel and Hasbro Unveil Avengers Toys



Today Marvel and Hasbro unveiled the their plans for what toys will be in stores in time for the film’s May release. They also included our first official look at the Hulk action figure. Okay everyone be honest, how many of these will be gracing your shelves???




Well there you have it guys. There is all the news that is fit to print for this week. I hope everyone has a great weekend and I will see you all here next week for an all new styling and profiling installment of The Impact.

Matt Todd