Marvel Now!…It’s not a Reboot. It’s a Relaunch.

Published on July 3rd, 2012

“This ain’t no reboot, It’s a new beginning!” That’s what Marvel Editor-in-Chief, Axel Alonso,  is calling the latest Marvel initiative, Marvel Now!, revealed in this week’s issue of Entertainment Weekly. It had long been rumored that Marvel would have a creative team shuffle post-Avengers Vs. X-Men but I don’t think anyone (except maybe Rich Johnston over at Bleeding Cool) thought it would be this big. Thanks to CBR we are getting a slightly clearer picture of the relaunch.

  • Uncanny Avengers – written by Rick Remender, artist unknown – Shipping in October,  a direct spinoff from Avengers vs. X-Men, Remender says “It’s a bridge book, something that can delve into both worlds” (Bleeding Cool thinks John Cassaday will be the artist. Take it with a grain of salt)
  • All New X-Men – written by Brian Michael Bendis, artist unknown – Shipping in November, the rumors of Bendis taking over the X-Men appear to be true. We saw an image of Jean Grey yesterday, and it appears that is indeed her as Bendis uses time travel to bring the original five X-Men to the present day as Bendis describes, “It’s not a time travel story like Back to the Future. It’s a time travel story like Pleasantville
  • Avengers – written by Jonathan Hickman, artist unknown – Shipping in December, Hickman picks up the Avengers reins from Bendis has he expands the scope of The Avengers. Hickman is quoted as saying “It’s not six Avengers, It’s 18 or more”.  The new title will be biweekly and will be a combination of oneshot stories and longer, “galaxy spanning multi-issue arcs” as they protect the entire universe and become an Avengers for the 21st century.

It’s rumored this massive relaunch will take place over five months for over 22 titles. More info will be released in the upcoming weeks particularly with San Diego Comic Con being next week, I get the feeling no Marvel fan will want to miss the “Cup O’ Joe,” panel.

marvelnow

Why is this happening? I think the heads of Marvel saw the way DC dominated the sales charts with the “New 52” and couldn’t pass up an opportunity and leave money on the floor. How will this work out? It’s too early to say, but no doubt sales will go up but in the end it’s the creative teams’ work that will really speak for itself. What do you guys think?

Matt  Todd
matthew@comicimpact.com