Saul Bass Makes an Impact

Published on September 28th, 2011

The past few days, I have been think about something. I have been seeing on Francis Manapul’s Facebook some amazing promotional work for the upcoming The Flash number one as part of the “New 52” from DC Comics. But, I can’t stop thinking about a lot of Saul Bass’ work. He was a graphic designer who did a lot of film posters such as, The Cardinal,It’s A Mad,Mad,Mad World, Vertigo,West Side Story and more.

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Sure, I know what your thinking: it reminds you of The Flash because of the color red. I am very aware that Bass uses red a lot in his artwork. Bass also use a lot of different kind of fonts or typefaces in his style of design

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A great designer knows how use fonts as part of his layout. Just take a look this image for the upcoming Flash book. Note how the letter F is stretched out to fit all your “DC new 52 Sept 28” info that you need to give to your readers. At the same time, I love how the word “run” is so simple yet it gets its point across.The white backdrop also helps make the letters pop out more for a bigger impact.

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Bass’s worka a lot with typography. As you can see in this image, the words ”The Flash” have a lot of motion behind it has the lettering is curved at an angle.Something that I find really interesting is the use of the hand to show how fast Flash is running instead of a traditional image of him running. Once again, the one color background helps the rest of the design. It makes everything very clean and simple and is a great way to get people’s attention.

The Flash book hits comics shops this Wednesday.

The next ones very mush like the previous samples, but you can see more motions because of the simple line going through it.

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How amazing is the quote, “If you’re not moving you’re not living” for a Flash book?

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Now, I am not saying that these Flash ads made want to match exactly the artwork of Saul Bass. I just couldn’t help but notice they were inspired by his work. I am not sure if  Manapul was the person behind these ads. When I was doing  more research on this article, I found some amazing looking fan made posters that were exactly the Saul Bass art style.

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If you are interested in learning more about Saul Bass, check out a book called, “6 Chapters In Design”, or saulbass.tv, but that has not been updated in a long time. Of course, stay tuned to ComicImpact as we will be talking about The Flash and the rest of the comics that impact your life.

Simon Daoudi
Simon@ComicImpact.com